BLOGHER BIZ

Thursday, October 21, 2021

12:30 PM - 6:00 PM US Eastern
11:30 AM - 5:00 PM US Central
10:30 AM - 4:00 PM US Mountain
9:30 AM - 3:00 PM US Pacific
4:30 PM - 10:00 PM UTC

 

Join us on Thursday, October 21st for an empowering afternoon of community connection, educational workshops, and inspirational discussions with today's top creators and entrepreneurs. 

 

Please note, this registration is to sign up for the live stream of BlogHer Biz.

 

If you would like to join us in person for BlogHer Biz at the 1 Hotel in Brooklyn, NY, please register HERE. Please note, in-person tickets are limited.

 

 

By registering for this event, I agree to the Privacy Policy (https://pmc.com/privacy-policy/) and Terms of Use (https://pmc.com/terms-of-use).

About this Event

12:30pm ET | Opening Remarks In Conversation with Phoebe Robinson | Dope Queen & multi-talented, Phoebe Robinson, takes a break from doing the most to share how she’s amplifying marginalized voices, continuing to build her comedy empire and why you should never sit on her bed in your outside clothes.

 

1pm ET | Spotlight on Group Black with Travis Montaque, CEO & Founder of Holler & CEO & Co-Founder of Group Black

1:10pm ET | Spotlight Talk with Samantha Skey, CEO, SHE Media & LA Dunn, CEO, Black Girls Eat

1:15pm ET | VOTY Honoree: Jiji Uboma, Founder of Clever-ish

1:20pm ET | Learn to Earn | Take your expertise and turn it into dollar signs! Our panel of entrepreneurs take the stage to share how they profit off of their expertise and how you can create your own online course or consulting business and start profiting off of your knowledge and skills.

1:45pm ET | Creating Connection & Community | Serial Connector & Communications Expert, Susan McPherson, shares her simple, three-step methodology to help us go back to basics, tap into our humanity, and learn to be more intentional and authentic.

  • Speaker: Susan McPherson, Founder & CEO, McPherson Strategies & Author, The Lost Art of Connecting

2:10pm ET | Spotlight Talk with LegalZoom

 

2:15pm ET | Ready, Set, Launch! | Ready to launch? Turn your side hustle or passion project into a profitable business with the essential business and legal tools you need to set yourself up for success. From tips on identifying the right business structure for you to advice on navigating legal processes, tune in for your complete guide to starting your business & make your dream a reality!

2:40pm ET | Virtual Networking Break presented by LegalZoom

3:30pm ET | VOTY Honoree: Claire Sulmers, CEO & Founder, Fashion Bomb Daily

3:40pm ET | In Conversation with Michelle Cordeiro Grant | Get the inside scoop on Michelle Cordeiro Grant's inspiring entrepreneurial journey from building Lively from the ground up to selling her company for millions & everything she's learned along the way.

4pm ET | The Knowledge Economy | Tune in to learn how you can make your knowledge worth more through coaching, onlince courses, and content creation with Kajabi.

4:25pm ET | B2B+B: Business to Business while Brown in partnership with the BrainTrust Founders Studio | Given the racial reckoning of the last 20 months, companies are actively looking for Black-owned, Black-founded brands, agencies, and service providers. This panel will explore the benefits and advantages of differentiated voices, cultural perspectives, and lived experiences across a diverse group of executives and Founders.

5pm ET | VOTY Honoree: Debbie Stoller, Editor-In-Chief & Co-Publisher, Bust

5:05pm ET | In Conversation with the Haarts | It's a family affair! Julia Haart takes the BlogHer stage to share how she went from housewife to CEO & Co-Owner of Elite World Group. Joined by her daughters, Batsheva & Miriam, you'll get the inside scoop on what it's like building a business empire as a family, the importance of finding your voice & how it's never too late to transform your life!

  • Speakers:
  • Moderator:
    • Brooke Jaffe, Head of Public Affairs & Communications, PMC

5:25pm ET | Closing Remarks with Samantha Skey, CEO, SHE Media

speaker
Phoebe Robinson

For over last 15 years, Reshma has been creating video content with a focus on women's rights and health. She began her career in film and television production in New York, working with notable directors and actors. Her work has been featured on The Daily Show, Good Morning America, CNN, ABC, HuffPo, Jezebel, Fox, etc. At Planned Parenthood Federation of America, she produced, directed, and wrote the majority of their video content, and managed their celebrity supporters. Today, she heads video for SHE Media, which includes BlogHer, SheKnows, Stylecaster, Soaps.com, and HelloFlo.

speaker
Michelle Cordeiro Grant

Michelle Cordeiro Grant is the Founder & CEO of LIVELY, podcast host of No Makeup Needed, and angel investor. Prior to LIVELY, Michelle spent the tenure of her career at household names in the lingerie industry including Federated Merchandising Group and Victoria’s Secret. Just before beginning her entrepreneurial journey, she spent 2 years at Thrillist Media Group, where she got her education in “startup,” learning the ins & outs of building a brand. In 2016, she officially launched LIVELY, a community & brand that inspires women to live passionately, purposefully, and confidently, by way of products and experiences. Since launch, she's fostered a network of 150K+ ambassadors, opened 4 stores, and grew LIVELY from concept to a $105M acquisition by intimates leader Wacoal in just 3 years.

speaker
Julia Haart

Julia Haart is the Co-Owner and CEO of Elite World Group - the world’s first talent media conglomerate comprised of 48 global agencies representing over 5,400 of the world’s most dynamic talent. With a highly diverse talent roster that includes actors, artists, athletes, celebrities, creatives, models, musicians, and even virtual avatars, EWG offers its blue-chip clients the most culturally connected talent in the world, reaching nearly two billion social media users worldwide. Under Haart’s leadership, EWG has transformed the traditional talent management business — redefining media by empowering talent voices to become impactful content channels. Melding the worlds of commerce and technology, Haart is leveraging virtual content, immersive experiences and hyper-realistic avatars to launch a new virtual marketing company – EWG Virtual. Haart’s mission to revolutionize the talent industry is the focus of the Netflix series My Unorthodox Life. The unscripted docuseries is an elevated, glamorous and inspiring show that follows the professional and personal life of Haart. The series tracks Haart and EWG as they set out on a mission to revolutionize the talent industry into one of female empowerment by shifting the power dynamic and transforming talent into media channels and internationally recognized brands. My Unorthodox Life takes you on a journey through Julia Haart’s untamed, unpredictable, and unorthodox life. Haart’s upcoming autobiography, Brazen, will be released March 2022. It is available for pre-order now on Amazon and Barnes & Noble.

speaker
Batsheva Haart

Batsheva Haart stars in the latest Netlfix docuseries show “My Unorthodox Life”. She is a fashion and lifestyle content creator living in NYC. She is represented by Elite World Group as one of their premiere TikTok creators. Batsheva has become a brand ambassador and spokesperson for multiple fashion and beauty brands including Alo Yoga, Target, and Neutrogena. Her Instagram channel is a voice to promote education and female employment. She shares her daily life with her followers on Instagram and TikTok.

speaker
Miriam Haart

Miriam Haart currently stars in the top 10 hit series, ‘My Unorthodox Life’ on Netflix. Miriam is attending Stanford University and is on track to graduate in 2022 with a degree in Computer Science. Miriam is the youngest teacher at Stanford University. She teaches a class in the Computer Science department on Virtual Reality development. She built several skills within the fields of virtual and augmented reality as well as quantum computing. Miriam has built numerous iOS compatible apps, some of which she’s won awards for. She is the co-founder of Eazitt, a consumer goods app in South Africa. She also served as a project manager at the tech company Yewno, where she created a platform that allows students to research, collaborate, and publish articles in peer-reviewed journals. 

speaker
Alli Fernando

Allie Fernando is the Director of Brand Experience at Kajabi and leads a team dedicated to building intentional relationships with creators and entrepreneurs looking to make their knowledge worth more on Kajabi. She is passionate about bringing humanness to software and loves building up the next generation of online business owners.

speaker
Briana Thompson

Briana Thompson is the founder of Spiked Spin, a brand ambassador, and a thought leader in the wellness space. Briana is unapologetic that family is her priority as she is also a wife and mom to an infant. Her transparency in navigating her journey has allowed her to organically cultivate a community of women and men inspired to be their greatest selves.

 

Since the launch of her boutique cycling company in 2016, Briana has cultivated a growing community in NYC. Her mission is to change the state of health and wellness for emerging domestic communities and diversify the wellness space in terms of race, culture, body types, and socioeconomic backgrounds. She has partnered with Nike, Beats by Dre, and Champs Sports to elevate this goal.

speaker
Brittany Hennessy

Brittany is the author of INFLUENCER: Building Your Personal Brand In The Age Of Social Media and the creator of the Influencer Business Plan, the premier community for professional influencers.

 

Before she went out on her own, she built the influencer team at Hearst Magazines and booked influencers for Seventeen, Cosmopolitan, Marie Claire, Elle, Harper’s Bazaar, Women’s Health, Redbook, and more.

 

Before that she booked influencers for Travel Channel, Food Network, Lifetime, and Spike TV. 

 

And before that she was a nightlife blogger and an influencer for The Gap, Svedka, Popchip, Vaseline, and the North America Ambassador for Nivea where she had the extremely difficult task of hanging out with Rihanna on a cruise ship in Germany. 

 

She loves helping influencers make (more) money and you can follow her on Instagram at @mrsbrittanyhennessy.

speaker
Brittany Jones-Cooper

Brittany Jones-Cooper is a journalist and producer with experience in television, digital media and podcasting. She currently hosts the show Unmuted on Yahoo Life, which gives a platform to voices from underrepresented communities. Formerly a host at BUILD Series, Brittany has interviewed some of the biggest names in entertainment, news, activism and literature. She traveled the world as an editor for Yahoo Travel, and helped readers manage their money as a reporter at Yahoo Finance. Before Yahoo, Brittany was a producer for Katie Couric's daytime talk show on ABC.

speaker
Claire Sulmers

Claire Siobhan Sulmers is CEO and Founder of Fashion Bomb Daily, a direct-to-consumer fashion company that leverages content and community to power a multicultural shopping experience.  Her pioneering work ushered in a new wave of digital journalism and e-commerce that fed and fueled an under-served community of African-American and Latino style lovers wanting to know more about brand from the culture. Beyond developing and directing content for FashionBomb Daily and its affiliate sites, Sulmers has done extensive style writing for other platforms including Vogue Italia , Vogue Paris , and ESSENCE Magazine.  Ms.Sulmers, who hails from Atlanta, Georgia, holds a degree in French and African American studies from Harvard University.

speaker
Danielle Alvarez

Danielle Alvarez is leveling up the PR game. 

 

When the savvy PR pro realized that while the media landscape was quickly evolving, the way brands approached multicultural audiences was not. That’s when she knew it was time to create her own lane with an agency that would meet audiences where they are. 

 

Enter, The Bonita Project: an integrated marketing/PR and influencer agency created in 2018 on a mission to change how brands engage with multicultural communities by demonstrating their brand loyalty, social media engagement, and purchasing power. 

 

The proud Peruvian American is drawing from her bicultural experience to make sure she keeps breaking barriers between general & multicultural markets.

speaker
Dametria Kinsley

A marketing professional with almost two decades of experience, Dametria Kinsley is a visionary, activator and connector who sees things differently. Her background includes international marketing, product development and brand management having successfully launched products and high-impact initiatives that have resulted in increased sales and growth for leading beauty companies. With an entrepreneurial spirit and unwavering passion for beauty,  Dametria brings a unique perspective to any brand she touches. Serving as the Global Marketing Vice President at PDC Brands, she leads the overall go to market strategy for the Cantu Brand globally and is the head of Diversity, Equity and Inclusion.

speaker
Danielle Leslie

Danielle Leslie, CEO of Culture Add Labs,  is the creator of Course from Scratch where she teaches you to turn your passion/expertise into a profitable online course. She created $10M+ in revenue in just 4 years from one course.

speaker
Dhariana Lozano

Dhariana helps entrepreneurs who are struggling with getting results from their social media efforts to create strategies that get leads so that they can hit revenue goals and grow their businesses. She runs a boutique social media agency, Block & Ave.

 

With over 10 years experience spanning across many industries from B2B to B2C, her mix of experience helps her implement strategies that deliver results.

 

She is a Hubspot Academy course contributor, Social Media Today Expert, and you can find her articles in Social Media Week, and the AgoraPulse blog.

speaker
Jiji Ugboma

Jiji Ugboma is the founder of Clever-ish Magazine, a digital publication, and resource dedicated to helping young people navigate their quarter-life crisis and mental health. She is passionate about championing the discourse of self-actualization, mental health, and identity for young adults. She believes that with the right content and community, young people can be better be equipped and empowered to “figure it out”. She is a writer, digital marketing strategist, and an ardent creative at heart.

speaker
Katina Mountanos

Katina Mountanos is the Founder & CEO of Kosterina, a modern wellness brand centered around high-antioxidant, early harvest, extra virgin olive oil from her family’s native home in Southern Greece. Kosterina’s mission is to help others lead longer happier lives by embracing the Mediterranean lifestyle. Prior to founding Kosterina, Katina led the brand incubation team for Walmart’s US eCommerce division. Her team of 50+ marketers and operators incubated new omni-digital brands in the fashion, beauty and home categories. Prior to Walmart Katina founded and subsequently sold her first company, Manicube. Katina holds a Bachelor of Science from NYU's Stern School of Business and an MBA from Harvard Business School. She lives in the suburbs of New York City with her husband and 3 young children.

speaker
Kendra Bracken-Ferguson

Kendra Bracken-Ferguson is a transformative brand builder, connector and launcher. With an entrepreneurial career that spans brand development, strategic planning, operations, investing, board membership and C-suite leadership, she has helped create, build and monetize over 200 influencer-driven brands that have generated more than $100 million in revenue.

 

Kendra is the founder of BrainTrust, a social media and brand development agency, and co-founder of BeautyUnited, a nonprofit focused on diversifying the beauty and wellness industry. She is Halle Berry’s business partner in Berry’s health and wellness brand, re-spin. In addition, Kendra hosts the Business of the Beat beauty and wellness podcast and serves on the board of several nonprofits and talent management agencies.

 

Her latest endeavor, BrainTrust Founders Studio is a community based platform that connects Black Beauty and Wellness Founders with a global ecosystem of resources, education, mentorship, marketing alliances and investment to help them achieve long-term sustained growth and build profitable businesses. 

speaker
LA Dunn

LA Dunn is a plant-based advocate who wants to encourage more people to add more plants to their plate. In 2017, she suffered greatly from aches and pains due to inflammation. LA found that many of the foods that she enjoyed were at the center of the problem. Determined to feel better she began eating mostly plants and moved away from animal products. She leaned into research and took courses in whole foods plant-based nutrition. The result? Less pain and more energy. Understanding that food and knowledge were great weapons in the war against a variety of diseases, Black Girls Eat was created to build a community for the plant-based curious. She is also a contributing editor at The Beet, a plant-forward website dedicated to inspiring all who want to lean into a plant-based lifestyle.LA is happy to help Black Women and families make healthier food choices. The goal is to help people eat well, feel well and live well.

speaker
Leyonna Barba

Leyonna manages client relationships in the Technology and Disruptive Commerce banking practice in Middle Market Banking, serving high growth companies from seed stage through IPO or exit. Advising clients at every stage in their growth profile, she is a skilled professional in an array of solutions ranging from cash management, international growth and debt financing.

 

Prior to her current role, Leyonna worked 15+ years in the investment and corporate banking practices at J.P. Morgan. She started her career in Debt Capital Markets advising clients on capital structure, M&A financing, leverage recapitalization and liability management.

 

Leyonna earned a M.B.A. from Columbia University and a B.S. in Business Administration from Washington University in St. Louis.

speaker
Lisa Price

Lisa Price’s journey begins like that of many entrepreneurs—with curiosity and determination mixed with moments of panic and a resounding  belief that products that were made with love and delivered on their promise would find their following.   It was a company born of Price’s love for fragrance and a passion for scent alchemy that formed the foundation of her high-performing products. More than a quarter of a century later, even amid massive industry disruption, new company leadership, and acquisition by L’Oréal, Carol’s Daughter continues to thrive and remain relevant in an industry where brands come and go as quickly as trends change.  

speaker
Natalie Zfat

According to Mark Cuban, "Natalie Zfat doesn’t mess around.” A social media entrepreneur and Forbes Women Contributor, Zfat has partnered with some of the most iconic brands in the world, including Facebook, Samsung, LinkedIn and American Express. Zfat's beloved social media community of a hundred-thousand-something followers are dreamers, doers and entrepreneurs, from college students to CEOs.  When she's not engaging with them, you can find her out and about with a laptop, diaper bag and strong black coffee in hand.

speaker
Reshma Gopaldas

For the last 15 years, Reshma has been creating video content with a focus on women's rights and health. She began her career in film and television production in New York, working with notable directors and actors. Her work has been featured on The Daily Show, Good Morning America, CNN, ABC, HuffPo, Jezebel, Fox, etc. At Planned Parenthood Federation of America, she produced, directed, and wrote the majority of their video content, and managed their celebrity supporters. Today, she heads video for SHE Media, which includes BlogHer, SheKnows, Stylecaster, Soaps.com, and HelloFlo.

speaker
Ron Robinson

Ron is veteran cosmetic chemist with over 20 years experience in creating innovative, big-selling beauty products for leading beauty brands (Revlon, Avon, L’Oreal, Estee Lauder, Clinique). Ron recently started his own beauty brand,BeautyStat Cosmetics. His brand, already an award-winner, is fast-growing with a star vitamin C serum (Universal C Skin Refiner) that has been named one of the best by Oprah Magazine, Allure, Vogue and Harper’s Bazaar. He is also a resident beauty expert for Allure magazine.

speaker
Samantha Skey

Samantha Skey is Chief Executive Officer for SHE Media, a lifestyle company reaching 81 million women each month (comScore Jan, 2021). In addition to the company’s owned and operated brands: SheKnows.com, STYLECASTER, BlogHer, soaps.com and HelloFlo, SHE Media operates the largest network of independent publishers in the US. SHE Media was acquired by Penske Media Corporation in March, 2018.

 

Skey launched the SHE Media Partner Network in 2014 with a focus on supporting under-represented publishers. The Network now reaches an audience of 50 million+ and contributes over $25MM annually to independent publishers, helping women and minority-lead businesses to scale both their profits and their social impact.

 

Skey serves on the board of directors for The Ad Council and the World Surf League.She serves on the advisory boards of Digital Ascendant, SmartyPants Vitamin Company, Fyllo Compliance Cloud and The Bronx Academy of Letters.

speaker
Shannon Greevy

Shannon Greevy is president and founder of A Bigger Room, a social media consulting firm in San Francisco. She launched her S-Corp moments before the coronavirus pandemic in March 2020, to provide agencies, startups and individuals with social media marketing services.

 

Prior to starting her own business, Shannon established social media teams and practices on the agency and client sides with some of the world's most respected brands including Esurance, BBDO, Wells Fargo, Barbie, Fisher-Price, Method Products and Babyganics. Shannon has a track record of helping brands across industries navigate (and sometimes even break) the Internet.

speaker
Susan McPherson

Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including BSR, DLD and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times and is a recent recipient of Forbes magazine’s 50 over 50—Impact 2021 award.