WEBINAR AUTHENTIC INGREDIENTS: Substantiating claims & mitigating risk through transparency REGISTER NOW JAN 26 / 11 AM ET Lenzing Innovative by nature

Authentic Ingredients: Substantiating Claims & Mitigating Risk Through Transparency

Tuesday, January 26, 2021

11:00 AM - 12:00 PM US Eastern
10:00 AM - 11:00 AM US Central
9:00 AM - 10:00 AM US Mountain
8:00 AM - 9:00 AM US Pacific
4:00 PM - 5:00 PM UTC

About this Event

For too long, the apparel supply chain has been a black box. Inputs go in and garments come out with little to no accountability about what happens along the way. The need to substantiate sustainability claims, the push toward identifying fibers in the circular economy and a basic desire by consumers to get what they’re paying for means the risk associated with these opaque operations increases every day.


To support the industry’s move to a more transparent, traceable model, Lenzing has partnered with traceability platform TextileGenesis. Together the two companies have piloted the blockchain platform with H&M, ArmedAngels, Mara Hoffman and Chicks as well as supply chain partners across 10 countries for the wood-based Tencel and Lenzing EcoVero-branded fibers. And the results of the trials have accelerated the rollout of the solution across South Asia, China and Turkey by the end of Q1.


Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.


The webinar will address:

  • The value of premium fibers
  • The need to authenticate raw materials at the consumer level
  • Why traceability is critical to circularity
  • The risks inherent with greenwashing
  • The impact of fakes on brand reputation
  • Insights into how TextileGenesis differentiates its blockchain methodology
  • Key learnings from Lenzing’s pilot program
  • The vision for a fully traceable supply chain


Speakers will be:

  • Florian Heubrandner, VP Global Business Management Textiles, Lenzing
  • Amit Gautam, CEO/Founder, TextileGenesis
  • Lavinia Muth, Corporate Responsibility, ArmedAngels
  • Caletha Crawford, Publisher, Sourcing Journal (moderator)

About the Speakers

Florian Heubrandner
Amit Gautam
Lavinia Muth
Caletha Crawford