WWD DIGITAL EVENTS WEBINAR PRESENTED BY Eyeing the World: FLOW How Citizens of Humanity Leverages Cross-Border E-Com to Boost Global Sales JANUARY 14 11AM ET

Eyeing the World: How Citizens of Humanity Leverages Cross-Border E-Com to Boost Global Sales

Thursday, January 14, 2021

11:00 AM - 12:00 PM US Eastern
10:00 AM - 11:00 AM US Central
9:00 AM - 10:00 AM US Mountain
8:00 AM - 9:00 AM US Pacific
4:00 PM - 5:00 PM UTC

About this Event

Cross-border e-commerce is booming but many e-commerce brands haven’t yet seized the opportunity. In the wake of the pandemic and continued social distancing, global e-commerce is positioned for continued growth within the retail sector, and will continue to be an important channel to drive online sales. E-commerce brands that expanded into cross-border e-commerce already have found success attracting and converting international customers on their websites.


This webinar will examine the successful cross-border approach of Citizens of Humanity, an LA-based apparel company known for its high-quality denim. The presentation will feature Mario Borroi, COO of International at Citizens of Humanity, who will discuss how the brand is leveraging the cross-border opportunity to grow their global audience and drive international sales and revenue. Flow CEO Rob Keve will guide the discussion as an interview and examine the different facets of the fashion brand’s execution to show how online retailers everywhere can execute a winning global strategy. 


Attendees will come away from the presentation with: 

  • Insights into a successful cross-border approach
  • Tactics that allow brands to shift gears quickly in response to market disruptions
  • Recommendations for executing the strategy that works for your brand
  • Best practices for cross-border selling that increases customer acquisition and drive demand for goods in global markets 
  • Actionable steps for launching and optimizing a cross-border e-commerce strategy to achieve global business goals

About the Speakers

Rob Keve

Rob Keve is co-founder, CEO of the pioneer in global e-commerce, Flow Commerce, a platform for brands to "go global”. Keve has extensive experience as an entrepreneur, leader and visionary in retail-tech. Previously, he was founder, CEO of Fizzback, a Saas platform providing customer experience analytics. It grew to being the leader in operational feedback and was acquired by NICE Systems. Subsequently, he set up Dynamix Capital, leading investments into analytics businesses. Prior to founding Fizzback, Keve was MD at 3K Digital, a UK-based tech VC fund. He began his career with Booz & Co followed by Tufton Capital, a private-equity fund. Keve holds a BSc in Maths, a BA in Philosophy from the University of Bristol and an MBA from Kellogg.

Mario Borroi

Mario Borroi joined Citizens of Humanity in 2010 at the COO of International, helping to build the company’s international presence and develop global operations. Prior to Citizens of Humanity, Mario was a senior member of the luxury goods practice at Bain & Company for over a decade.

Arthur Zaczkiewicz

Arthur Zaczkiewicz is the Executive Editor of Strategic Content Development at Fairchild Media, which publishes WWD, Footwear News, Sourcing Journal and Beauty Inc. Zaczkiewicz is a veteran journalist and author as well as a retail industry and consumer behavior expert.