Retail in Recovery: How Stores Should Navigate the New Normal

Wednesday, June 17, 2020

2:00 PM - 3:00 PM US Eastern
1:00 PM - 2:00 PM US Central
12:00 PM - 1:00 PM US Mountain
11:00 AM - 12:00 PM US Pacific
6:00 PM - 7:00 PM UTC

About This Event

In the face of dwindling foot traffic and e-commerce encroachment, much of the conversation around retail over the last few years had been about ushering forth a new era built on experiences. Suddenly stores became playgrounds, workshops and laboratories, as merchants tried to determine how to engage consumers and give them multiple reasons to gather and immerse themselves in their favorite brands. Then COVID-19 swept the globe making in-person shopping all but impossible.

Now with retail doors beginning to reopen, there are more questions than answers. What will consumers today want? How much pent up demand is there really? How can stores keep shoppers safe? To what degree will the e-commerce surge return to stores? And, most importantly, how long will it take to recover? Join Sourcing Journal on June 17 at 2 pm ET for a discussion on how retail will need to pivot to create a new narrative that speaks to today’s needs.

The conversation will include:

  • How stores can remain a place of discovery through this period
  • What retailers need to consider before they reopen doors in the hardest hit regions
  • What it will take to make shoppers—and sales people—comfortable in the new normal
  • How to get the product mix right for shoppers who have limited occasions to dress to impress
  • How to entice via promotions without creating expectations for continuous discounts

 

Speakers

 

  • Robert Brous,VP of E-Commerce & Digital, rue21
  • Barrie Scardina, Executive Managing Director, Head of Retail, Americas at Cushman & Wakefield
  • David Sykes, Head of US, Klarna 
  • Edward Hertzman, President, Sourcing Journal (moderator)