BEAUTYINC Fielding Sonia Summers, WEBINAR Beauty CHIEF EXECUTIVE OFFICER & FOUNDER, Trends Beauty Barrage PRESENTED BY in conversation with BEAUTY BARRAGE WWD's Arthur Zaczkiewicz JULY 22 AT 2PM EST

Fielding Beauty Trends

Wednesday, July 22, 2020

2:00 PM - 3:00 PM US Eastern
1:00 PM - 2:00 PM US Central
12:00 PM - 1:00 PM US Mountain
11:00 AM - 12:00 PM US Pacific
6:00 PM - 7:00 PM UTC

About this Event

In this digital event, Arthur Zaczkiewicz, executive editor of WWD, is joined by Sonia Summers, chief executive officer and founder of Beauty Barrage, to discuss rapidly-evolving trends and current opportunities in the beauty industry. They will discuss why, as retail stores reopen, brands need to make sure field teams and virtual teams are completely aligned; and why there is a lot that brands can do to succeed in the fourth quarter to take advantage of pent-up demand in consumer spending.

The lively discussion will also include how physical retail has changed in a post-COVID-19 environment, and how Beauty Barrage is uniquely equipped to help brands and retailers create a safe and optimal shopping experience for consumers.

About the Speakers


Arthur Zaczkiewicz is the Executive Editor of Strategic Content Development at WWD. Zaczkiewicz was formerly Deputy Editor of Data and Analysis at WWD and has published a variety of content that includes data-driven reports, market analysis, breaking news, and industry insights. 

Prior to this role, Zaczkiewicz served as a Business Administrator with the County of Ulster, New York where he counseled business owners, produced events, and worked with public officials and businesses on a variety of projects. Previously, he served as a Community Educator with Cornell Cooperative Extension of Ulster County. Zaczkiewicz is also a co-founder of the Kingston Land Trust.

Sonia Summers

Sonia Summers is a beauty maverick whose sole purpose is to lead brand partners and retailers to success by supporting them with in-store retail strategies, digital tactics, account management and creation and delivery of education. 

Beauty Barrage is the best in class, proven and modern sales force that engages with customers to increase sales - on-lline and offline!  

Beauty Barrage is 100% certified woman owned and minority owned! 

Sonia has won the Stevie award for “Maverick of the year” 2020 and “minority company of the year” 2020. 

Beauty Barrage has also placed #18 on “Financial Times fastest Growing company 2020”.