|11:00 AM - 12:00 PM||US Eastern|
|10:00 AM - 11:00 AM||US Central|
|9:00 AM - 10:00 AM||US Mountain|
|8:00 AM - 9:00 AM||US Pacific|
|4:00 PM - 5:00 PM||UTC|
As online gaming continues to show consistent growth, the industry is expected to reach $180 billion by 2021 and luxury brands are taking notice. From a League of Legends activation by Louis Vuitton to a recent Champion collection for NBA 2K, esports merchandise is undoubtedly hitting its stride as one of the hottest trends of the year.
In this webinar, Naz Aletaha, Head of Global Esports Partnerships at Riot Games, will join Alexandra Pastore, Business Reporter at WWD and Obi Anyanwu, Menswear Reporter at WWD to share insights behind how to reach the luxury millennial consumer through esports and what makes a luxury partnership successful.
Naz Aletaha, Head of Global Esports Partnerships and Business Development at Riot Games, helped catalyze the evolution of esports from a niche competition into the fastest growing global sport, drawing interest and investment from the traditional sports and entertainment industries. In the last two years alone, Naz has pioneered landmark sponsorship agreements with some of the most valuable world-class brands including Louis Vuitton, Unilever, Red Bull, MasterCard, Spotify, Bose, Cisco, State Farm, and Mercedes-Benz.
Alexandra Pastore is a business reporter for WWD and Fairchild Media, covering a diverse range of topics from fashion apparel trends and consumer behavior to fashion fintech and the business of beauty.
Obi Anyanwu is the Menswear Reporter at WWD, covering emerging and established designers and labels, as well as streetwear brands and the sneaker market. He also covers men's grooming brands and is versed in topics such as sports, entertainment and gaming and e-sports.